Managing in Troubled Times Case Study

Maytag: In Need of Repair

OR

Abstract:
Maytag Corporation, a $1.4 billion company is ranked fifth in the home and commercial appliance business. It has a long history of producing high quality products and owned famous brands like Hoover vacuum cleaner, Admiral, Magic Chef, Jenn-Air and Amana. However in 2005, it suffered a loss of $75 million in the fourth quarter and its market share fell by 55%. The case study discusses the reasons behind the fall of Maytag, rising competition in the home appliance market and Maytag's attempts to make a comeback.

Pedagogical Objectives:

• To discuss the dynamics of the US consumer durable market
• To discuss the factors leading to decline of Maytag
• To discuss Maytag’s strategies to make a comeback.

Keywords : Maytag; Maytag’s deadline; US Consumer Durable Market; Neptune Drying Centre; Accellis Oven; De’Longhi; Dyson; Lowe; Try-out Stores; Amana Appliances; Sport Utility Vacuum; Steam Vac; Ripplewood holdings; Managing in Troubled Times Case Study; Whirlpool- Maytag tieup; Hoover Vacuum cleaners

Contents:

• Introduction
• Background Note
• Maytag's Decline
• Turnaround Strategies
• Looking Ahead